Beyoncé, Jay-Z Star In New Tiffany Campaign

Power couple Beyoncé and Jay-Z star in Tiffany & Co.’s latest campaign, “About Love.”

“Love is the diamond that jewelry and art decorate,” the couple said in the press release.

The campaign’s images feature Beyoncé wearing the iconic 128.54 carat Tiffany Diamond, while Jay-Z sports the Bird on a Rock brooch by Jean Schlumberger.

Beyoncé is only the fourth woman, and the first Black woman, to wear the diamond in more than a century. The iconic 128-carat Tiffany Diamond was acquired by Tiffany in 1878 after it was unearthed in 1877 in the Kimberley Mines of South Africa.

Audrey Hepburn had famously wore it in publicity photos for Breakfast at Tiffany’s, and Lady Gaga wore it to the 2019 Academy Awards.

“Beyoncé and Jay-Z are the epitome of the modern love story,” Alexandre Arnault, executive vice president of product and communications, said in the release. “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”

The “About Love” campaign, shot by Mason Poole, is launching globally on September 2.

(Photo: Mason Poole)

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